Wednesday, November 2, 2011

Here comes R.O.I

Hi,guys

ROI  is a very useful way to help you konw some important situation and shifts in your business.So,how can i measure the ROI of my business?Let's talk a little bit.

Firstly,in spite of the methods we will use in the next step,we should figure out what data and infomation we need and how can we collect those things.what we can do is to make sure that we have the information before social media so that we can compare it with the shifts during social media.Then,we need record the process that we create a social media marketing system.This should include the information from the Twitter,FB,blog and whatever social media tools you use for your marketing.

Then,when it comes to the analytical tools,I think we should choose more than one tools so that we can do comparison and we can combine all the results to get a specific conclusion.

However,the most important i consider is the analysis after the ROI comes out.Many factors such as customers changes,sales revenue,public relationships,etc.

Don't forget that ROI is more than a formula,and it is more than a number.

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