Monday, November 28, 2011

Hi,Mommyfriend!

Hi,guys

It's a really nice day to meet lori,the famous blogger in the class.

Firstly,I have to say that it's important for us to use a characteristic name of our blog.People see the name of you blog at first.You should make them feel the name is interesting so that they will go down and read the posts you write.We need catch their attention at their first sight.

Then,VLOG was be proved again to be the most popular and interesting post in a blog.I like VLOG!

Additionally,I think we should start to think about how to make the layout and posts different from others.I believe that the unique feature is the key to make a successful blog and to be a good blogger!

That's it!

Thursday, November 10, 2011

My Magazine Work.

Hi guys,

I want show you something of my magazine work in china.I do it with my classmates.I am responsible for the layout design and the cover design.That's not a perfect work cause this is the first time we create a magazine.And it's a magazine about digital products and Internet.Hope you enjoy it although it's chinese version,i just want show the layout which was designed by myself.

Actually,it's not a usual magazine talking about the digital things.It's for grils so we make it a little bit like a fashion magazine to attract the girls.


It's the cover look.


It's the content.


That's a part calle "hot stuff",which include 
the most popular products per month.


This is one of the articles talking about the
 same of features of fragrance and
 mobile phones.


It's a part to introduce some 
amazing cameras for girls.


This article is about a successful 
woman who is working for 
facebook.
On the left side is one of the ads.


This part is called "big mouth".We collect the 
comments of users of some mobile phones 
and show it without any 
modification.

Well,at last,I think i should make a international version of this magazine someday.Hope you will like it!



Great Case Study This Week!!!

Hi,guys

Now,I gonna talk about our case study yesterday night.That's really gerat!!!

My group was doscussing the questiones about the 4th screen.It was an amazing topic.We talked about all the things of tablets and mobile connectivities.Nowadays,a lot of people have ipad or something like that,It really has changed our lifestyle like we point out in the class.However,the 4th screen still have a long way to go,and no one konws when will come the 5th screnn.Maybe tomorrow,maybe 100 years later.

Also,I like the group talking about the zappos.com.This is because i am a fan of online shopping.I buy stuff in many websites such as amazon.com,drugstore.com,nordstrom.com,and even the offical website of A&F.And I really agreed that those social media tools are very useful for the online shop,cause I use it a lot.

That's it!

Tuesday, November 8, 2011

Stats of Social Media Tools.

Hi,guys

It's so amazing to see the stats of the blog,FB,twitter.Through this work,i have got many new ideas of those social media tools.Let's see what's it!

Firstly,I have to say that the VLOG is the most popular star of all the posts.According to the stats,the VLOG has the most PV and comments.It shows that people tend to look at your vedios rather than articles.That is because it is more interesting for people to see the people talking in the vedio.They don't like look a long article with thousands of words.So i think VLOG should be used to attract people to your website to konw you and your brand.

Then,I found that most of the visitors is local.That means that although the Internet is international,the social media things also have the limitation of location.In terms of this,I think we should bring more local elements to make local people enjoy it and feel very amiable.

Also,most of the posts are paid attention wiedly.The PV of these posts is very stable.It tell us that the social media tools have a very loyal group of users.And blog and facebook are the most popular tools.

That's it!

Wednesday, November 2, 2011

Here comes R.O.I

Hi,guys

ROI  is a very useful way to help you konw some important situation and shifts in your business.So,how can i measure the ROI of my business?Let's talk a little bit.

Firstly,in spite of the methods we will use in the next step,we should figure out what data and infomation we need and how can we collect those things.what we can do is to make sure that we have the information before social media so that we can compare it with the shifts during social media.Then,we need record the process that we create a social media marketing system.This should include the information from the Twitter,FB,blog and whatever social media tools you use for your marketing.

Then,when it comes to the analytical tools,I think we should choose more than one tools so that we can do comparison and we can combine all the results to get a specific conclusion.

However,the most important i consider is the analysis after the ROI comes out.Many factors such as customers changes,sales revenue,public relationships,etc.

Don't forget that ROI is more than a formula,and it is more than a number.

Tuesday, October 25, 2011

Search info of my interest:Alexander Mcqueen

Alexander Mcqueen is my favioute fashion designer.In the process of searching the infomation of him,I have learnt a lot of things of him.It's a good chance for me to konw this amazing person better.I try to use many keys words to find the information like his style of design,his children,his value,etc.Also,I use may ways such as twitter,wiki,google,fb,etc.

McQueen's death was announced on the afternoon of 11 February 2010. He was found that morning by his housekeeper at his home on Green Street, London W1, hanged.McQueen left a note saying "Look after my dogs, sorry, I love you, Lee."

The Gothic sensibility of a Brothers Grimm fairytale is closer in spirit to Alexander McQueen's clothing - than the fetish, gore and misogyny he's been accused of promoting. However ,dark McQueen's design, it still achieves a femininity that has seduced everyone from Bjork to the Duchess of Westminster.

Alexander Mcqueen is a great designer for people.I like his products with style of Hippie.And I admit his beautiful imagination.Although he has gone forever,his work will be remembered forever.

Monday, October 10, 2011

twitter my brand!

Hi,guys

It's nice for me to share my ideas with you each week on my post.
Now,we all have our own twitters,it will be very helpful to our career.

I plan to built a brand which is a Online Shopping website selling second-hand clothing and accessories with a style of Repristination.So,let's see what i followed by twitter to help my building brand.

GiltGroupe:It's a very successful online shopping webiste.So,I can get many info. about how the website choose the brand of clothing,how they use strategies to attract their customers and even how they design a good look and layout of their website.GiltGroupe is a very good model for me to learn how to sell goods online.

Burberry:As we all known,those luxurious brands are too expensive for us to buy.Even sometimes you get enough money,but you can't find the products you want in any stores of the brand.Following these brands like burberry,prada,gucci and so on,we can catch the update of the brands and we will easily find what is the popular style in this season and what is the classical style of the brand which will never be out of fashion.In terms of this,we will have an  accurate direction to choose the goods will be sold on my website.

Karl-Lagerfeld:I follow some famous designers like KL and McQueen.This is because the designers is the core of a brand.Every designer has his/her own favor and ideas.Many of my customers should be the fans of those amazing designers.Once you know much about consumers' god,you konw your consumers well.

Voguemagazine:I need pay a very much attention to those fashion magazines like vogue or cosmo.Unquestionably,they will offer a very new info. about the trend of a new season.

Kate Moss:you know,the designers is a core of fashion,and the star is the icon.Like Kate Moss,what she wear can always become the most popular products.

So, I am not only following this five twitters,each one above stand for a group.They are successful online shopping website,good brands,amazing designers,good media and fashion icons.

For the sake of this,let's twitter our brand to our hearts' content!

Tuesday, October 4, 2011

I am really in the market now!

Hi,guys,

Today,i would like to talk about my point of view of how to market myself.It is a very thoughtful question that can make us know how to tell the people like boss,consumers,colleagues about what kind of people you are,what can you do for the market and how creative you are.when marketing yourself,we will show the public our own ability.It's like we are a product,and we try to use ads or other measures to make people to understand your value.That is the reason why we should learn how to market ourselves.If we can introduce ourselves well,we will get more chances to be successful.

Ok,now let's come to the next question.Actually, I always tend to creat my own brand,and the Internet is the best choice.To begin with,I would spend some time to design a unique VI of my brand and company.It should be easy to remember so that when people see the logo,it can remind them of the brand.Then,I would make the brand very mysterious at the beginning to get more attentions of people.Also,it is of great signifiance to organize a good market and management team to make the brand more famous and valuable.

Sunday, September 25, 2011

My story with social media marketing.

Yeah!I am really happy to be in this class called social media marketing!
The first thing is that i am not a marketing student.My major is editing and publishing.But i have my special reason to choose this class.
To be honest,I don't want to be a editor actually.But I am interested in book publishment.I want to know more about book market,and be successful in book and media market management.
Well,I really look forward the following classes to continue my story with social media marketing.

we are all living with social media.

Hello,my new friends,now i tend to talk about my opinion of social media.
To begin with, i would like to introduce a new idea called "we the media".That means we are also a part of media who create and spread information like TV and newspaper.Today we have Facebook and Microblog,which makes us easy to be a reporter to tell something new and interesting to our friends.So i consider that social media is not only those media organizations but also everyone who share information in some ways.
Ok,now let's talk about those social networks.Internet is the most popular way for today's people to join into social life.In terms of this,social networks become very significant to the marketing mix.In my country,I have been working for a skincare and makeup company for several weeks.We use some social networks to advertise our products and internal culture and spirit.This is because social networks have a great number of users,and it is very close to the consumers.The company even can receive the voice of consumers directly and immediately.
So,I was very happy to meet you,my friends,through the blog and share the different but excellent ideas.Hope we will have more communication.